Emerald—a contemporary, 12-story twin tower condominium development in Chicago’s West Loop—offers unobstructed views of downtown mixed with eco-friendly designer environs. An ultra-hip $4 million lobby with a luxe great room, fitness center, and private bar area rivals that of many hotels.

Given our previous work for large corporations on a multitude of lifestyle brands, the developers trusted our insight to create an effective marketing approach for Emerald.